Jobs

SEO Specialist

Key areas of responsibility:

Qualifications:

General understanding of enterprise level reporting tools
Strong understanding of direct-to-consumer business, affiliate marketing, CPA marketing, competitive/business environment and consumer behavior
Superior written and verbal communication skills
In depth understanding of the search engine ranking algorithms across multiple engines and how to leverage them
Firm grasp on directory based architecture and the use of sitemaps.
Skills to include HTML and CSS a plus
Strong understanding of SEO best practices, web analytics and reporting tools
Specific knowledge on how to achieve top placement in Google, Yahoo, and Bing
Highly proficient/Expert in MS Excel
Understanding of local search ranking factors a definite plus
Experience with managing third-party search vendors
Ideal candidate will be comfortable working in a dynamic, entrepreneurial, changing environment and be able to make decisions independently
Additional experience with Social Media and Affiliate Program Management preferred, but not required.
Excellent project management, organizational and time management skills
Ability to deliver meticulous work
Ability to have fun!
Seek and thrive in a high growth environment
Must be able to work under tight timelines in a fast-paced environment
Want to continue growing personally and professionally

Daily Responsibilities:

Manage/Coordinate the day-to-day execution of the strategic online marketing plans created by the marketing team, to maximize ROI and customer acquisition on natural search projects.\

Works with Marketing Technology Team to facilitate and implement technology necessary to perform organic search goals.
Implement any necessary third party technology necessary to achieve organic search objectives
Manage multiple large scale organic search budgets across multiple domains accounts.
Understand and create goals pertaining to organic search maximizing ROI goals.
Be able to conduct thorough keyword research using multiple tools, data mining, and raw search term analysis to build out and optimize natural search campaigns.
Ability to analyze and make recommendations around the competitive landscape, understanding your competitor’s tactics and how to use those tactics to your benefit.
Review and analyze websites, identifying areas for improvement and change, relative to a websites organic performance in the search engines.
Have an amazing understanding of link strategies, link acquisition, link bait, link sculpting, and your link portfolio.
Recommend optimizations for site architecture, URL/MOD rewrites, alternate directories, alternate domains, linking structures, etc.
Assist in the development and implementation of analytical and tracking solutions enabling a multichannel understanding of measurement, keeping the predetermined goals and KPI’s in mind.
Have a firm understanding of on page SEO and technical SEO.
Monitor hourly/daily results adjusting as the marketplace shifts, communicating to managers and sales team.

Daily Responsibilities:

Serve as Trident Marketing Creative Lead
Works with Marketing Team to identify strategic intent of projects
Works with Marketing Technology Team to facilitate and implement creative
Primary Lead Designer responsible for designing websites, landing pages, emails, banners, flash, print, etc.
Oversees the consistency of web design parameters, style guides and visual standards
Communicates and coordinates with project managers and technology leads,ensuring visual design is communicated as desired.

Additional attributes include:

Strong understanding of direct-to-consumer business, affiliate marketing, CPA marketing, competitive/business environment and consumer behavior
Superior written and verbal communication skills
Expert level grasp of applicable software is required; particularly Photoshop, Illustrator, Flash, Fireworks and Dreamweaver.
An understanding of programming/coding skills (HTML, CSS, JavaScript and Flash).
Keen ability to work within a team to create, conceive and execute designs
Ability to make good design decisions with the user in mind
Ability to deliver meticulous work
Ability to have fun!
Enjoy developing diverse creatives for the online medium
Seek and thrive in a high growth environment
Must be able to work under tight timelines in a fast-paced environment
Want to continue growing personally and professionally
Excellent writing, marketing savvy, computer and Internet skills

Principal Responsibilities:

The Web Content Editor will be responsible for developing, implementing and managing content strategies across all media channels and sites to support all online marketing initiates
Will develop and manage a content strategy to extend the online brand across all media channels and all current as well as future websites focusing on audience needs, content value and usability throughout the online content creation process
Web Content Editor is relied upon to ensure the accuracy and consistency of style, text, and best practices across promotional pieces
Will proofread and edits text for style and accuracy, focusing upon consistency, spelling and punctuation, and appropriate “look and feel.”
Web Content Editor will leverage from knowledge and experience with content management systems such as Sitecore and knowledge of basic coding HTML including understanding capabilities and constraints
The candidate must have excellent organizational skills and ability to manage multiple, concurrent projects and resources in a deadline-driven environment
The candidate must leverage knowledge and experience from project to project, ensuring that work is aligned with content strategy and OnlineMoneyBusinessGuides standards, while providing valuable insights and analysis around program performance
Candidate must have a collaborative work style, thrive on accountability, and be an excellent manager of resources in writing for the web specifically

Education and Experience Requirements:

Bachelor’s degree in communications, interactive media or related field is preferred
Minimum of one or two years experience is required
Key Skills, Qualifications and Traits (E=Essential, P=Preferred)
E-Must have a solid understanding of current industry standards and techniques for digital content management
Minimum of one – two years experience at a dedicated Internet Marketing/Publishing company or as an in-house Content Agency experience preferred
Must have a solid understanding of current industry standards and techniques for digital content management
Must have a strong understanding of informal web writing style
Must ensures that content is focused and consistent in style, format and quality
Detail oriented/organized with proficient writing/editing skills
Able to work independently in a deadline-sensitive and fast-paced environment
Ability to multi-task and handle other duties as assigned
Ability to apply strict attention to detail (grammar, spelling, punctuation, style/editorial guidelines), strong communication/problem-solving skills as well as leverage prior experience in an education communications editing, publishing ad agency, or other similar setting, preferably Web based
Proficiency in all MS Office products

Competencies:

Ability to think strategically with an attention to details
Ability to work in a fast-paced and dynamic environment
Excellent verbal and written communication, presentation and interpersonal skills